There Is No Spoon

The field book for professionals responsible for what AI does inside their business. Real stories from real projects — the questions to ask before you spend, the mistakes to avoid, the anchor points to defend.

• 01 The 4-question filter for picking AI work that pays off (not headlines)
• 02 A day-by-day 7-day plan for going from zero to a shipped workflow
• 03 The exact prompts, guardrails and eval checks we use with real teams
• 04 A one-page ROI worksheet you build yourself, in your language
• 05 3 worked examples across research, operations and reporting